About Us
What Makes Studio 321B Different
Studio 321B was created to fill a need in the industry for a non-retail space that offers fair prices for high-quality, bespoke goods that make a statement. With over 30 years of hands-on industry experience and a commitment to innovative thinking, we aim to elevate your curated flooring experience, delivering rugs that will stand as legacy pieces for your family.
Our Product
All of our designs originate from our Toronto Junction studio. Your inspirations fuel our creativity, driving us to produce unique, bespoke area rugs. From vibrant street art pieces to subtle berbers, we cater to diverse styles. Whether you prefer seamless integration or a bold statement, we collaborate with you to fashion a distinctive area rug for your space.
Our rugs are meticulously fashioned from four primary materials: New Zealand Wool, Bamboo Silk, Organic Cotton, and Jute. Learn more about the sustainable and durable materials that we use.
Exceptional service is at the core of Studio 321B. We collaborate with industry professionals and experienced installers to deliver a personalized, honest experience grounded in product knowledge and design expertise. Each project is thoughtfully supported through collaboration and trusted partners for a seamless result.
Our Founder
Anthony Hellman
Founder and Creative Director of Studio 321B, Antonio is the son of Italian and Germanic immigrants who migrated to Canada when he was five years old. From an early age, he was shaped by strong values of hard work, honesty, integrity, and respect, principles that continue to guide his approach to design and business today.
With over 30 years of hands-on experience in oriental rugs and flooring, Antonio brings a deep understanding of craftsmanship and custom creation. His career spans sales, management, and rug design, supported by formal design studies at Sheridan College, allowing him to collaborate seamlessly with designers, architects, and trade professionals.
Driven by a lifelong love of color and creativity, Antonio founded Studio 321B to introduce bold, one-of-a-kind pieces that bring warmth, emotion, and personality into living spaces. To him, color represents happiness, and his work exists to challenge the notion that great design must live in beige and grey.